First you need to find niches where there is some traffic.
You should use the usual tools, such as the
overture inventory keyword data miner, to conduct research on how many searches are done for certain
key phrases (look for sites with at least 1000 searches per month). Don’t aim for keywords and topics that
are highly competitive, look for low competition with *some* traffic. Take for example Jonathan Wold’s
Sump Pumps Information niche. How random is that! Do you even know what a Sump Pump is? I don’t,
but he suspects enough people are searching for sump pump information online and he only needs a
handful of them to click his ads per day.
The key is to find topics that people search for and advertisers use Pay-Per-Click marketing and other
online advertising methods to sell to these people. Your niche content site helps to bring these two groups
together and you take your middle man fee, with the help of the search engines for traffic and advertising
programs for a monetization system.
Always be certain there are monetization possibilities before starting a niche content site otherwise you
will be wasting your time. Look for AdWord campaigns by doing Google searches for the niche you are
considering - if you see several ads down the right column that target the niche then you know advertisers
are paying to reach these markets. To be really thorough, log into AdWords and set some test campaigns
up and see what the bid prices are for your keyword research subjects. If the prices are reasonable then
there probably is some competition for those keyphrases from advertisers running AdWord campaigns.
Once you find a few niches you think have potential search those keyphrases and see what results show
up. If the natural search result sites that turn up are badly optimized (look for low PageRank, poor title
keyphrases and heading tag keyphrases) and you are confident that a site with well optimized content
would quickly jump to the top of the rankings and by quickly I mean about 3-6 months (remember the
Google Sandbox is going to impact how quickly you get high rankings) then you might have your first
candidate for a niche content site.
Scan For Competition
available. I highly recommend the webhost Hostgator . I have one of my niche websites hosted on
Hostgator and it has been a flawless experience with them. I have had absolutely no down time at all with
my Wordpress site hosted on Hostgator, and that is very important for me as I continue in my make
money online pursuits. I need to have my sites up and running all the time.
Choosing the right domain for your niche site its important because you are automatically selling your
customer with the name before they enter your niche site. Imagine if you are promoting a product in the
pet niche that is about dog training, wont it be good to have a domain like dogobedience.com ?
Most often people say i want a short domain name that is easily remembered but the bad news is that
most of those are long gone.
You should not bother yourself about how long the domain is, though i think you stick to most three
words domain that conveys your site motives. Also do not worry if a domain you have in mind is gone but
the .org or .net or you have to add dashes {i.e dog-obedience.com} is available you choose them too.
Think ahead when choosing your domain name, remember its going to be part of your advert campaign
and most of the time this flow is important because you have limited text to put in your campaign.
How To Find Content
At first thought this would probably be the hardest part of using the niche content site technique - how
do you come up with content for a niche site that very likely you have next to no interest in
or experience with? Now if you are not the writing type and can’t waffle on and bang out a few key
pages of content yourself by utilizing what’s already available online, then you may want to try these
options:
Use Private Label Rights articles (recommended) :
Private Label Rights Articles (PLR) are a fantastic way to add new content to your website or blog and fill
up your newsletter or autoresponder. Private label rights give you total rights to products such as
software, articles and eBooks. Unlike resell rights, where you have the right to sell a product, but not
change it in any way, private label rights afford you the right to change the product in any way you like
and claim it for your own.
In other words you can modify the product as you like. You can include links to your products or affiliate
products, change or add any graphics you wish, edit or use the existing content as is and ultimately put
your name on the product as the originator.
Republish Wikipedia content.
Wikipedia is an online encyclopedia contributed to by anyone and if you have ever used the site you know
that it has entries on virtually any topic you can think of. Chances are your obscure niche content site
topic will have some entries in the Wiki and under the GNU Free Documentation License you can
republish the content on your site.
The Importance Of Keyword Click Through Prices
For most niche content sites AdSense and/or Chitika will be the main monetization strategy. These
programs pay on a per click basis and click through prices are calculated based on advertiser demand. The
golden mix is to find a niche with few well established content sites but a lot of advertisers competing to
find customers. This means click through prices will be high but the market is not likely to stay untapped
for long and likely a bunch of competing content sites will pop up. In fact you may never find this
combination.
A more likely scenario is a niche where there are high click prices because of lots of advertisers and a few
well established content sites or moderate to low keyword prices but almost no competition. How you can
succeed in these situations is to be better at search engine optimization than any of the other sites. If your
site pulls more traffic you get more clicks.
The situation you want to avoid is a niche with few advertisers so low click through prices. No matter how
much traffic you get and much you dominate a niche, if there are no advertisers paying to use Google
AdWords you won’t get any AdSense income or it will be 10 cents a day from the one advertiser with no
competition. Bear in mind however that there are general advertisements, for example Chitika can show
cameras, computers and other electronic products that may appeal to a general audience and produce
enough click throughs to make it worthwhile. This is a risky venture though since your niche is not
relevant to your monetization method, the amount of income you earn will like be very random and
inconsistent.
